Mestre is the main municipality of the City of Venice. Unlike the historic city located on the main island of the Laguna, Mestre is situated on the mainland of Venice and has a population of almost 90,000 inhabitants (whereas the whole mainland reaches a number of 180,000 inhabitants). Different from the historic center of Venice, Mestre does not attract tourists visiting the territory but only offers hotel accommodation for those who are interested in visiting the Lagoon City.
Medieval Mestre comes to life from the choice to create a cultural, historical, commercial, touristic and food and wine tourism path in an area near the historical center of Venice where millions of people come every year.
The approach to the modern technologies linked to the AR is only one of the target of this project connected to the innovation technology. The research of national and international partners to increase the historical topic and to set up the use of app and multimedia instruments is linked with the involvement of the local high school students and economic institutions. In order to realize the multimedia contents, it will be necessary to create at least two start-ups run by young graduates approaching the entrepreneurs’ world. Mestre medioevale is made of 8 stages starting from the Mestre’s tower and finishing at the multimedia museum inside the area of the ancient Castel Vecchio. Along the way are placed 7 wifi hotspots for the download and the use of the AR contents’ app.