The new visual identity for the Autonomous Region of Sardinia abandones the stereotypes regarding the holiday destination and/or the primordial place to focus on the links between the local identity matrix and the languages of contemporary communication. Using an easy formal structure, a square grid, tradition taken from textures and tiles and modern technologies are linked through the key equation “pixel = knot”. Graphic and exhibit design, interactive and audiovisual artifacts, internet and social media are all strongly integrated into a coherent strategy.