Located in the historic center of Cesena, Palazzo Roverella historically represents a place not permeable with the external context, despite being crossed by passages and access doors that connect the public streets and has a central position and barycentric to the system of squares and functions of urban rank. Its historical function, settled in the memory of the city – shelter for the elderly, the “vecchioni” – makes it a place perceived as marginal, closed within itself, not connected with the surrounding urban system. Its centrality, however, is the added value to be able to build a strategy of social innovation on an urban scale that focuses on people, the community of proximity, the relationship between social, cultural, housing and generative functions of community welfare. The project proposes Palazzo Roverella as a HUB of generative welfare by strengthening and increasing its vocation – historically designed for social welfare functions – in order to become an innovative engine of civic and social district that connotes not only the complex but also the neighboring urban context.

Some fundamental objectives to open the complex to the city and its citizens by reorganizing the services between the “inside and the outside” so that the internal use is not only of a social welfare type but also educational, cultural, creative;

  • Giving an answer to the housing needs of a part of the population that, although not included in the parameters of access to ERP, presents temporary situations of housing discomfort and uncertainty of their life projects;
  • Allowing the inhabitants of Palazzo Roverella to feel part of a community of proximity, creating osmosis and relationships between the different targets in order to rehabilitate their social skills in a perspective of reintegration and search for autonomy;
  • Generating the sharing of “common places” in which to build collaboration and mutual aid;
  • Offering the city of Cesena an open, porous, crossable and usable place because it is beautiful, central, lively with activities and opportunities for all;
  • Contributing to the urban and environmental quality of the historic center and the reorganization of slow and fast mobility flows at the edges of the system.
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