Iole Piscolla, Associazione Nazionale Città del Vino

The theme of the attractiveness of wine-growing territories has many facets.
On the one hand, the accessibility of the territory is an essential factor of socio-economic development, with obvious implications for the trade of wine products and their promotion. On the other hand, the theme must also be declined at local level, exploring the potential for development in varied situations where rural territories have very different historical, identity and landscape characteristics.
At a territorial level, these differences also determine different modes of development, in which some areas have well-known denominations and privileged positions (from Chianti Shire to Prosecco), while others are in inland areas, poorly accessible, in even difficult contexts (as in Alpine areas).
In order to enhance local attractiveness, the enhancement of the landscape, the networking of administrations and producers, and the involvement of local communities are fundamental.
The conference will present good practices and projects or activities aimed at bringing the theme of local attractiveness into tension, such as the Valdichiana Senese, the Colli Orientali del Friuli, the Valtellina, the Langhe Roero and Monferrato, Abruzzo and Apulia.

2:00 p.m. hall entrance

2:30 p.m. start of proceedings


Initial greetings by:
Angelo Radica, Mayor of the Municipality of Tollo, President of the National Association of Wine Cities
Roberto Mascarucci, President INU Istituto Nazionale Urbanistica Abruzzo e Molise, PRG Città del Vino Technical Scientific Committee
Antonio Fassone, Urbanpromo, Technical Scientific Committee PRG Wine Cities

Introduction by:
Valeria Lingua, Professor Department of Architecture (DIDA) University of Florence, PRG Città del Vino Technical Scientific Committee

Lecturs by:
Saverio Santangelo, Director Master URBAM – Urban Planning for Public Administration: city and territory management, Lecturer Department of Planning, Design, Architecture Technology (PDTA) Sapienza University of Rome
Federica Larcher, Director of the Centro Studi per lo Sviluppo rurale della Collina (CSC), Lecturer University of Turin, Department of Agricultural, Forestry and Food Sciences
Roberta Agosti, Director of the Tourist Board of the Autonomous Province of Bolzano/Bozen
Catherine Dezio, Researcher University of Padua, Department of Territory and Agro-Forestry Systems (TESAF)

“The Municipal Regulatory Plan and Strategic Territorial Plan of the Municipality of Arquà Petrarca”.
Giacomo Ghinello, Architect and Plan Coordinator – Studio Giotto Associato

“Urban Planning Practice “Handbook for Architectural Quality and Environmental Mitigation” of the Municipality of Valdobbiadene”.
Manuela Bolzonello, Territory Management Organisational Unit, Municipality of Valdobbiadene

Award ceremony of the Competition: “The Best Urban Planning Practice of the Wine Cities: Best Plan, Best Practice, Project” with the Mayors Luciano Fregonese (Valdobbiadene) and Luca Callegaro (Arquà Petrarca)

Moderated by:
Paolo Corbini, Director National Association of Wine Cities

4:00 p.m. wine tasting of the wines of the award-winning municipalities and tasting counter of the wines of the Wine Cities