Gianni Biagi, URBIT, Laura Andreini, Marco Casamonti, Archea Associati
The conference addresses the theme of new factories built by recovering existing buildings, with particular attention to fashion factories. These new factories constitute a new approach to work and the redefinition of workplaces. Built through the recovery of buildings already used for the production of fordist type, the new factories are distinguished by the construction of workplaces more attentive to the needs of workers, attention to the environment and inclusion in the urban context, for innovation in terms of the multifunctionality of the activities taking place there.
The theme is addressed through the illustration of emblematic cases: the new Fendi factory in Bagno a Ripoli, the headquarters of Best in Prato, the Leo France headquarters in the premises of the former Seves in Florence, the renovation of the Ferragamo factory in Sesto Fiorentino. Each project will be told from the perspective of the Municipality, the company and the designer.
PROGRAM
09:00 – 09:30 registrations
09:30 – 13:30
Introduces
Laura Andreini, University of Florence
Participant
“The economy of fashion in central Tuscany”
Leonardo Ghezzi, Deputy Director Irpet Tuscany
“Fendi’s new headquarters in Bagno a Ripoli”
Francesco Casini, Mayor of Bagno a Ripoli
Fendi Architecture Representative (tbc)
Gino Garbellini, Piuarch
“The new headquarters of Beste in Prato”
Valerio Barberis, Councillor for Urban Planning of Prato
Giovanni Santi, Beste spa
Luca Chiti, Art Director Beste spa
“The headquarters of LeoFrance in Castello (Florence)”
Giovanni Bettarini, Councillor productive activities, City of Florence
LeoFrance representative (tbc)
Marco Casamonti, Architect Archea
“The renovation of the Ferragamo headquarters in Sesto Fiorentino”
Damiano Sforzi, Councillor for Urban Planning, Municipality of Sesto Fiorentino
Igor Borgatti, Ferragamo (tbc)
Marco Casamonti, Architect Archea
13:15 – 13:30
Conclusion
Daniele Menichini, President IN/Arch. Tuscany
Italiano
