Valeria Lingua, University of Florence, Iole Piscolla, Città del Vino (Cities of Wine) National Association
The current pandemic has highlighted the role that the countryside and agricultural areas play in the overall system of well-being of the city and its citizens. However, it has also activated new imaginaries of life in the countryside, projected towards an environment far from the chaos of the city and the danger of contagion.
Imaginaries that clash with the reality of the modern countryside and of those who daily live in it and carry out their entrepreneurial activities. Today’s farmers are entrepreneurs who are often university…