Barbara Casagrande, Paola Cianfriglia, Andrea Cuccia, Roberto Nepomuceno, Silvia Strada, Ministero del turismo, Gianni Biagi e Stefano Stanghellini, INU – URBIT
The Strategic Tourism Plan 2023-2027 approved by the Council of Ministers on 17 July 2023 aims to increase the attractiveness of Italy and improve the distribution of international and national tourist flows. To this end, the Plan promotes alternative destinations, which, although now less frequented, deserve to be known and enjoyed for the specific values they possess, which derive from their history and the traditions they carry. These destinations are linked to the quality of the natural resources and landscapes and are attributable to particular aspects of the contemporary world. In essence, the Plan aims to collect the latent instances of territories that would like to enhance their specificities (“there are also me”) and by virtue of them integrate, expand, diversify, the national tourist offer (“why all there?”).
The objective of the Strategic Tourism Plan (PST) – of fundamental importance not only for the national economy but also for the vitality, preservation and regeneration of many parts of Italy such as the internal areas, villages, some urban areas – urges spatial planning and town planning, along with economic planning, territorial marketing, architectural design, to take action, integrating, to achieve it.
The opening conference of the 20th edition of Urbanpromo, promoted by the INU in collaboration with the Ministry of Tourism, wants to affirm the vision of an innovative, inclusive, responsible, decentralized and seasonally adjusted tourism, sustainable, through the dissemination and sharing of experiences representative of this vision. The conference focuses on four types of experiential tourism using the institutional expertise of the Ministry of Tourism and the results of scientific research programs carried out by representatives of the INU.
PROGRAM
14:00 – 14:30 registration
14:30 – 16:00
An original tourism experience
“The TIPO Project – Industrial Tourism Prato”
Filippo Guarini, Director of the Textile Museum of Prato
Third panel:
Open-air tourism in parks and walkways
Coordinate
Sara Zanni, Councillor of the Minister of Tourism
Participant
“Hiking and walking, sustainability in travel”
Franco Iseppi, President Touring Club
“New uses of the territory in relation to the Ways”
Antonio Montani, President of the Italian Alpine Club
“Slow and sustainable enjoyment of nature and landscape: the role of planning for the Turin parks system”
Carolina Giaimo, INU Vice President, Politecnico di Torino
Angioletta Voghera, INU, CED-PPN, Politecnico di Torino
“Religious rites and roots of the community of parks. Sustainable tourism and identity?”
Francesco Domenico Moccia, Secretary General INU, University of Naples Federico II
16:00 – 17:15
Fourth panel:
Peculiarities and perspectives of digital media to tourism
Coordinate
Magda Antonioli, President National Observatory of Tourism
Participant
“Digital and accessible tourist mobility”
Gianfranco Pasquadibisceglie, Deputy Head of Cabinet, Ministry of Disability
“Tourism Digital Hub”
Paola Cianfriglia, Ministry of Tourism
“policy Support system for smart city data governance”
Alessandro Seravalli, INU, Sis-Ter
“The H2020 Be.CULTOUR project: sustainable innovations for a circular cultural tourism”,
Maria Cerreta, INU, University of Naples Federico II
Antonia Gravagnuolo, CNR
17:15 – 17:30
Concludes
Presentation of the Charter of the values of services for sustainable tourism
Barbara Casagrande, Secretary General, Ministry of Tourism
Italiano
