REVITALISING CITIES: STRATEGIES AND TOOLS TO COMBAT COMMERCIAL DESERTIFICATION AND PROMOTE THE LOCAL ECONOMY

Paolo Testa, Head of the Urban Planning and Urban Regeneration Sector, Confcommercio-Imprese for Italy


The meeting aims to explore the complex challenges and emerging opportunities in the field of urban regeneration and revitalization, focusing on those contexts – present both in the historical centers and in the peripheral neighborhoods of Italian cities – characterized by a growing commercial depopulation. Adopting a multidisciplinary approach, national and local representatives of Confcommercio-Imprese for Italy and the municipal administrations will confront experts in city making, public policies and socio-economic changes. The causes of commercial desertification – such as the globalisation of consumption, demographic…