The 15th edition of Urbanpromo “Progetti per il Paese” 2018 is divided into nine main themes, from these areas of interest came all the topics discussed in each conference and seminar



The thematic area of ​​Urban Transformation deals with the real estate assets in relation to the evolution of the market, through the presentation of projects, interventions, policies. Thus:

  • the analysis of the real estate market and the policies aimed to its activation. The initiatives for “unsold” or “bad” properties, due to the economic crisis, stand out.
  • the projects related to the redevelopment of parts of the city with the aim of regenerating degraded parts of the urban territory;
  • the innovative ideas and tools that fuel the operations of valorization, alienation, management of public real estate assets;
  • urban transformation plans. Proposals capable of creating effective synergies between real estate investments and improvement of urban quality. Successful cases linked to the reclamation and reconversion of brownfield sites;
  • the projects that contrast soil consumption, measures capable of creating synergies with the promotion of urban regeneration;
  • infrastructure projects generating positive effects on the city. A presentation of infrastructure projects and mobility plans that make our cities more efficient and sustainable;
  • the initiatives for the recovery and enhancement of cultural and environmental assets that produce benefits for the city.



Territorial cohesion, the Europe 2020 program objectives, the carbonization scenarios of Europe 2030 and the 2050 Roadmap provide a coherent framework for the construction of these new urban policies. However, the implementation of the different dimensions of the new development and, above all, the inter-sector integration capacity necessary for its effective launch – although potentially present in the Partnership Agreement – has found little transposition in Italian documents of the European programming, both at the regional level and in the NOPs.
It is therefore a question of putting to use the flexibility and rescheduling capacities present in the CdP (integrated territorial investments, urban innovative actions, Urbact III) and building the elements of a national urban Agenda, a shared platform for sustainable urban development. The platform will conceptually include the PON Metro, the Strategy for inner areas, the City Axes and actions for sustainable urban development of regional PORs that are equipped (all except Val d’Aosta and Lazio).
Urbanpromo intends to examine in depth the possible terms useful for the definition of such a policy framework, giving voice and listening to the energies of the wide audience of institutional, economic and social subjects, potential protagonists of a new cycle of urban policies, as already indicated by the European Business Campaign “Sustainable living in cities”, supported by CSR Europe.
This is why Urbanpromo offers itself as a place to put the programming offices in communication with the most innovative experiences of urban development, which can express their specific features and share the contents and methods of their planning.



Policies, projects and experiences of promotion of territorial competitiveness developed through the public-private partnership within the networks for urban regeneration. The section deals specifically with:

  • historical centers, urban and territorial areas that welcome revitalization processes experiment with the reuse of temporary units and seek new smart city specializations: homogeneous places for productive sectors, for landscape and for excellence that pursue integrated promotion;
  • networks, districts and other aggregations to achieve greater competitiveness and efficiency of the territories;
  • collaboration agreements on services, culture, tourism, economic activities and quality of life;
  • urban agriculture promoted through incentives and urban equalization, dedicated to self-consumption aimed at containing family spending.

Towards more equal and comfortable cities

The session deals with the issues of the city and building security with the aim of showing the connections between the security dimension and the sustainability one. In Italy there are many regulatory interventions to facilitate the seismic safety of public and private buildings and to improve their energy efficiency.

The goal of this session is giving a first appraisal of these mixed policies, which are often the result of different laws and bodies of the public administration. In addition, the session is oriented to examine in depth the technical aspects to be considered in the implementation of such interventions, contemplating the new technical standards for constructions, as well as the most recent technical innovations, especially those related to wood technologies and structures.

About urban dimension, this session also pays attention to some key issues, such as design of resilient cities and sustainable urban morphologies, strategies to contrast soil consumption, renewal of disused urban areas through their temporary uses.


Towards a reading and an understanding of the urban metabolism

The session is dedicated to the environmental and structural features of projects for large urban parks and renewal of green urban spaces. Fifty years after the confirmation of the urban green space as a standard, the session presents new ways of conceiving and planning green spaces in everyone’s interests.

This session also includes topics about experiences of urban agriculture, illustrated in the last edition too, and innovative use of technologies in this sector. The production of food in the city, its distribution and consumption, up to the formation and treatment of waste, are explained through the presentation of concrete experiences of circular economy.


Water as a paradigm of life, work and economic development

The session reintroduces and develops some fundamental topics in Urbanpromo, such as the role of the Po in the landscape and the economy of the Po Valley. In this context, special attention will be paid to the development of river contracts. The section also deals with the theme of water as a limited resource that is difficult to find and to distribute, since this question is becoming important in some Italian urban areas. The session crosses the Sustainable Mobility one on several issues, such as those about harbor features and navigability.


How technology is changing urban life and the use of old and new services, improving them and making them more open and shared

New technologies increase the opportunity of producing data, communicating, sharing spatial information and making networking in our cities.

This theme deals with the multiple ways in which public administrations and communities can make a smart use of the city. In fact, application and experimentation of innovative technological tools have improved the ability to understand urban complexity, encouraging an urban planning capable of solving problems otherwise difficult to identify. This can include the management of climate change issue, the efficiency of public transport and the contribution of social innovation or urban spaces regeneration.

With reference to the latter topic, greater emphasis will be given to experiences linked to the recovery of abandoned or marginal places using new technologies by local communities. In this context, the word ‘sharing city’ is emphasized, as are the experiences aimed to make cities more just and equal.


Mobility as a tool for connecting territories in ways which are mainly non-polluting and affordable

Urbanpromo Green participates in the European Mobility Week – promoted by the European Commission and handled by the Ministry of the Environment in Italy – with a specific thematic section. Among the main topics covered there are sustainable regional transport planning, for example the PRIT of the Veneto Region, the regional legislative framework and the design of national and local bicycle lanes as important infrastructures to support tourism, culture, landscape as well as urban cycling with its fundamental role of completing the system of soft mobility that allows new affirmations for the quality of cities and territories by enhancing the ongoing initiatives in the country and by creating opportunities to acquire knowledge and to confront, by supporting green navigability and public transport programs with means that use renewable and alternative energy sources.

On these and other important issues that animate the studies and the designs inspired by the idea of sustainability, Urbanpromo Green 2018 intends to involve State bodies, Regions and Municipalities, together with the other public subjects who hold various competences, the associations, professionals, the world of research and training, companies.




The section about Social Housing is the special setting completely dedicated to housing policies, their tools and related areas of intervention.

The previous edition focused on four aspects of social housing: collaborative social housing, social impact investment, student housing and senior housing. And it was the first time that the event was receptive to an European debate. An international perspective is confirmed. This time it focuses on two directions: the European funding sources and the best practices offered by the French experience.

The following topics will be discussed :

  • the evolution of the European Social Housing scenario;
  • the integration of funds for the implementation of urban regeneration projects;
  • new living models;
  • social housing perspectives in Italy.