New GeNova

The former MiraLanza industrial complex on the edge of the Rivarolo district in Valpolcevera ceased operations in 1999, and since then the vast four-hectare area has not found a functional use. Various town-planning proposals followed one another, which never found concrete implementation, and which envisaged reconverting the complex to residential functions with decidedly large sizes and volumes. The ineffectiveness of these forecasts was due to a misreading of the real vocation of the area, in a barycentric position for the city’s commercial traffic, lapped by the railway and close to the main road links.

In 2020, the municipal administration realised…

ATTRACTIVENESS, BEST PRACTICES AND LARGE AREA PROJECTS: THE PUZZLE OF RURAL TERRITORIES

Iole Piscolla, Associazione Nazionale Città del Vino


The theme of the attractiveness of wine-growing territories has many facets.
On the one hand, the accessibility of the territory is an essential factor of socio-economic development, with obvious implications for the trade of wine products and their promotion. On the other hand, the theme must also be declined at local level, exploring the potential for development in varied situations where rural territories have very different historical, identity and landscape characteristics.
At a territorial level, these differences also determine different modes of development, in which some areas have well-known denominations and privileged positions…