Iole Piscolla, Associazione Nazionale Città del Vino
The theme of the attractiveness of wine-growing territories has many facets.
On the one hand, the accessibility of the territory is an essential factor of socio-economic development, with obvious implications for the trade of wine products and their promotion. On the other hand, the theme must also be declined at local level, exploring the potential for development in varied situations where rural territories have very different historical, identity and landscape characteristics.
At a territorial level, these differences also determine different modes of development, in which some areas have well-known denominations and privileged positions…