Marta Bottero, Alessandra Oppio, SIEV
Over the past decades, Over the past decades, major cultural, sporting, exhibition and religious events have assumed an increasingly prominent role in urban and territorial development strategies. Events such as the Olympic Games, World Expos, European Capitals of Culture, major international sporting events, festivals and cultural events represent extraordinary opportunities for investment, territorial promotion and innovation, while also raising important questions about how to assess their economic, social, environmental, cultural and governance-related impacts.
The growing complexity of decision-making processes associated with the planning and management of major events calls for multidimensional assessment approaches, capable of integrating: quantitative and qualitative analyses; ex ante, in itinere and ex post evaluations; methodologies that can capture direct, indirect, induced and long-term impacts. In particular, there is a growing need to understand not only economic and financial returns, but also the effects in terms of urban regeneration, sustainability, social inclusion, territorial reputation, governance, and the material and immaterial legacy of major events.
In this context, the seminar curated by the Italian Society for Appraisal and Evaluation (Società Italiana di Estimo e Valutazione – SIEV) aims to foster an interdisciplinary reflection on the role of evaluation throughout the processes of conceiving, planning, delivering and monitoring major events, promoting dialogue among researchers, professionals and public decision-makers, with particular attention to the following topics:
- Assessment of territorial and urban impacts;
- Methods and models for assessing major events;
- Cost-benefit analysis and economic evaluation;
- Multi-Criteria Analysis and strategic assessment;
- Urban regeneration and infrastructure transformations;
- Legacy of major events and long-term impacts;
- Environmental sustainability assessment;
- Social, cultural and community impacts;
- Stakeholder participation and decision-making processes;
- Indicators and monitoring systems;
- Analysis of territorial image and reputation;
- Events and tourism development;
- Governance, public-private partnerships and organisational models;
- National and international case studies.
PROGRAMME
09:30 Opening and institutional greetings
10:00 First Part
Opening Presentations
Introduction and coordination
Giulio Mondini, SIEV
Speakers
“Planning a Music Event: Sustainability, Organisation and Relations with the Local Area”
Stefano Bottura, BetterDays, MI AMI Festival
“Cultural Recognition as a Driver of Territorial Transformation”
Marco Valle, LINKS Foundation
Federico Dell’Anna, Polytechnic University of Turin
Marta Dell’Ovo, Politecnico di Milano
Pierfrancesco De Paola, University of Naples Federico II
12:00 Second Part
Activities of the Association, organised by SIEV Giovani
13:30 Closing of the proceedings
Italiano