Marta Bottero, Alessandra Oppio, SIEV
Over the past decades, Over the past decades, major cultural, sporting, exhibition and religious events have assumed an increasingly prominent role in urban and territorial development strategies. Events such as the Olympic Games, World Expos, European Capitals of Culture, major international sporting events, festivals and cultural events represent extraordinary opportunities for investment, territorial promotion and innovation, while also raising important questions about how to assess their economic, social, environmental, cultural and governance-related impacts.
The growing complexity of decision-making processes associated with the planning and management of major events calls for multidimensional assessment approaches, capable of integrating: quantitative and qualitative analyses; ex ante, in itinere and ex post evaluations; methodologies that can capture direct, indirect, induced and long-term impacts. In particular, there is a growing need to understand not only economic and financial returns, but also the effects in terms of urban regeneration, sustainability, social inclusion, territorial reputation, governance, and the material and immaterial legacy of major events.
In this context, the seminar curated by the Italian Society for Appraisal and Evaluation (Società Italiana di Estimo e Valutazione – SIEV) aims to foster an interdisciplinary reflection on the role of evaluation throughout the processes of conceiving, planning, delivering and monitoring major events, promoting dialogue among researchers, professionals and public decision-makers, with particular attention to the following topics:
- Assessment of territorial and urban impacts;
- Methods and models for assessing major events;
- Cost-benefit analysis and economic evaluation;
- Multi-Criteria Analysis and strategic assessment;
- Urban regeneration and infrastructure transformations;
- Legacy of major events and long-term impacts;
- Environmental sustainability assessment;
- Social, cultural and community impacts;
- Stakeholder participation and decision-making processes;
- Indicators and monitoring systems;
- Analysis of territorial image and reputation;
- Events and tourism development;
- Governance, public-private partnerships and organisational models;
- National and international case studies.
PROGRAMME
14:30 Opening, Part 2
Paper Presentations
Chairs
Giovanna Acampa and Fabrizio Battisti, University of Florence
“Major Events, Temporary Urban Planning Provisions and Extraordinary Contributions: Valuation Issues Related to ‘Non-Permanent’ Land Rents”
Fabrizio Battisti, Pierfrancesco De Paola, University of Florence
“Assessing the Sustainability of Major Events in Cities Characterised by Environmental Vulnerability: A Composite Index Proposal”
Pierluigi Morano, Felicia Di Liddo, Francesca Fariello, Polytechnic University of Bari
“Multi-Value Estimation of the Diseconomies Generated by Events That Attract Large Audiences: The Case of the Jubilee in Rome”
Francesco Sica, Giuseppe Cerullo, Francesco Tajani, Sapienza University of Rome
“Social Benefits and Discounting in the Assessment of Professional Exhibition Organizers’ Value”
Canesi Rubina, D’Alpaos Chiara, Greco Luciano, Marella Giuliano, University of Padua
“Evaluation and Legacy of Major Events: The Role of Religious Celebrations in the Sicilian Context”
Giovanna Acampa and Mariolina Grasso, University of Florence
“Beyond the Event: A Multi-Criteria Framework for Assessing the Urban Legacy of Investments Related to the 2030 FIFA World Cup”
Debora Anelli, Francesco Tajani, Pierluigi Morano, Joao Zambujal Oliveira, Marta Braulio Gonzalo, Antonella Roma, Francesca Fariello, Sapienza University of Rome
“Relationship Between the Property Market and Proximity to Urban Parks and Sports Facilities: The Case of Victoria Park and Gabba Stadium for the 2032 Summer Olympic Games in Brisbane, Australia”
Marta Bottero, Caterina Caprioli, Elena De Angelis, Marcus Foth, Marco Santangelo, Politecnico di Torino
“What Makes an Event ‘Major’? Critical Reflections on Its Identification and Evaluation”
Marta Bottero, Giulio Mondini, Francesca Biondi, Piergiorgio Farfariello, Politecnico di Torino
Papers Submitted for Discussion
“BEATs: A Multidimensional Framework for Assessing and Improving the Sustainability of Music Events”
Federico Dell’Anna, Marta Dell’Ovo, Pietro Ferrari, Silvia Ronchi, Politecnico di Torino
“Major Events and Housing Availability: Assessing Transformations in the Housing Stock”
Cristian Cannaos, Giuseppe Onni, Alessandra Casu, University of Sassari
“Perspectives on Sustainability in the Organisation and Management of the Olympic Games: From Turin 2006 to Brisbane 2032”
Marta Bottero, Caterina Caprioli, Marcus Foth, Marco Santangelo, Politecnico di Torino
17:30 Closing Remarks
18:30 Closing of the proceedings
Italiano