Not just Rome, Milan, Florence or Naples. The small villages, our wonderful coasts, the most hidden corners of the peninsula are at the center of the campaign to promote tourism, made in collaboration with Enit, which sees the protagonist of the most famous Italian character in the world: the Venus of Botticelli. A virtual influencer that will accompany tourists from all over the world to discover our beautiful Italy.

Photo gallery

The gallery has brought together each year, from 2014 to the present, a selection of initiatives, experiences, and contributions presented by exhibitors, offering a digital space to explore ideas, solutions, and best practices for transforming and enhancing territories.

The gallery has brought together each year, from 2014 to the present, a selection of initiatives, experiences, and contributions presented by exhibitors, offering a digital space to explore ideas, solutions, and best practices for transforming and enhancing territories.